Kenny Flowers
The Situation
Kenny Flowers was scaling fast as a DTC clothing & lifestyle brand introducing several sub brands, and exploding on social media. They lacked a cohesive look and feel and tone of voice. With hopes of opening their first brick and mortar, and continuing to blanket social with marketing, they needed help.
The Answer
Studio-DW developed a modern, sophisticated and scalable version of the Kenny Flowers brand made for relevance in todays fast social world. Updated color palettes, typography, iconography, design systems and a fresh new website all were created together to take KF to the next level of design and branding without losing any equity.
The Ask
KF approached Studio-DW to take them to the next level, while staying true to key brand attributes they had built over the last 10 years. We were tasked with evolving the current brand identity, a design system for use across all channels as well as refine the overall style, design and art direction of their site.
