About DW

Studio-DW is the work of David Whaite in collaboration with writers, directors, photographers and many other artists over the last 20 years. Over the past 2+ decades, I’ve been lucky enough to work with amazing clients and brands to create award winning work in all mediums and industries large and small. What you see here is a small glimpse into the body of work I've been fortunate to create over the the last couple of years. From Fortune 500 brands, to start-ups, and everything in between, I've been able to help grow brands to reach their full potential through design and brand development. I'm currently taking on projects of all sizes and budgets. Let's talk.

Elite without the arrogance;
bold without the attitude.

Elite without the arrogance;
bold without the attitude.

David Whaite
Design Director

David is a 20+ year veteran in design and advertising. He has worked for agencies, design firms and in-house at brands large and small. He is grateful and fortunate to have collaborated with all types of artists and writers and touched all types of industries from auto, food, fitness, entertainment and everything in between. He has led global brand design initiatives for some of the world’s leading known brands. Currently residing in Michigan, he spends his free time running, cycling, cooking, reading, and learning from his three amazing children.

CAPABILITIES

BRANDING STRATEGY & POSITIONING
NAMING & PRODUCT IDEATION
IDENTITY DESIGN
VISUAL SYSTEM DESIGN
INTERACTION DESIGN
PRODUCT DESIGN
BRAND MESSAGING & VOICE
BRAND GUIDELINES
CONTENT DEVELOPMENT
MARKETING & ADVERTISING
EXPERIENTIAL DESIGN
MEDIA CONSULTING

We want every piece of communication
to be unforgettable.

DEFINE

It all starts with listening. To you. To the situation your business is in. Then to the consumer. To trends. To some music, loudly. To culture. To our guts. Some more music. Then we plan. We form a strategy. You anxiously wait. We get your bounce. We refine, reimagine or just run with it. Then we get to work, and you start counting down the days until we show you the goods. It's worth the wait, trust us.

DEVELOP

The maxim is true: a good idea can come from anywhere. Most of the time, it’s not sitting at our desks. So we think. We read. We explore. We workout. We snack. Alot. We let the recesses of our minds play with the strategy and ideate. And once we get past all the obvious solutions, we arrive at the ones best suited to your project. We present. Conversation ensues. Trust is formed. We all laugh. Then we lock & launch.

DEPLOY

We know people are busy, and barely have time for themselves. We don’t believe in shoving things down their throats. We do believe in creating things that they actually want to engage with. And we do it everywhere. Posters. Social. Augmented Reality. Video. Stunts. Digital. We ferret out the best for your target audience. Often choosing avenues not traditionally associated with what you’re used to.

We believe in courage.
Fear kills too many good ideas.

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